COMPANY

SM Korealine Corporation respects the value of its customers as a global energy / resource transportation company.

CORPORATE IDENTITY

Corporate Info C.I

CORPORATE IDENTITY

The corporate symbol of Korea Line Corporation represents its spirit aim globalization and become a first-class shipping company worldwide.

The KLC is an expression of confidence in its long history.

also represents the company's strength of creating a new shipping culture which implies the will to improve the ability with other shipping affiliates in SM group.

SM Group CI Introduction

As a logo mark established in February 2020, it is the most important element in the CI system and becomes the center of all visual expressions. The new symbol of Korea Shipping aims for internationalization and shows firm confidence to develop into a world-class shipping group, and it is expected to have a synergy effect with the shipping subsidiaries within the SM Group.

  • Initial'SM' obtained from the origin of'SAMRA MIDAD', the main brand of the parent business
  • Pursuit of human life and values, which are the most basic of the three places of the universe and Sehangso
  • Emphasizing , which constantly strives with happiness, integrity, and responsibility
  • Expresses an ascending curve that rises endlessly with vigor and leap in the heat of success that rises using warm colored RED COLOR.
  • S : Success (success, achievement), Summit (normal, peak, peak, pole), Sublimate (sublimation, idealization)
  • M : Moral (moral, ethical, moral), Mind (mind, mind, spirit), Make (create, achieve, achieve, create)

For CORPORATE IDENTITY, use Korean, English, etc. exactly as illustrated.